Vertical Search Engines are Domain Knowledge Silos
Published 1 year ago by James Simmons
It seems as though nothing short of a new buzzword can stop the burst of activity in the vertical search market, and who are we to complain? Vertical search engines differ from their horizontal brethren (who attempt to index the Web as a whole) by focusing on a single topic or niche about which to index information from the Web. Often, a VSE can deliver results with much greater relevancy and accuracy than major horizontal players like Google, Yahoo, and Microsoft.
There is more to be gained from vertical search than meets the eye. Vertical search engines give us a more complete look into domain knowledge and can help in the creation of domain-specific ontologies, especially those domains that require dedicated and qualified domain experts to construct, which is usually both difficult and expensive. Therefore, we can look at vertical search engines as rich silos of domain knowledge that can be leveraged to produce domain-specific ontologies that would otherwise be too costly to develop or would require expertise in a field inaccessible by current resources.
Doesn't that sound like a lot of fun? It does to me. Dozens of new vertical search engines (and aggregators of their kind) appear each month to feed our insatiable appetite for relevant, fresh information. It will be interesting to see how the horizontal search players address the issue of relevancy and accuracy within specific domains, as well as how vertical search will impact the development of domain-specific ontologies, natural language processing, and of course the Semantic Web.
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Posted by David Mead on April 23, 2007 at 8:25am
It does sound like a lot of fun. Do you have any examples of a VSE, gotta use that in a presentation somewhere :-), that is having traction? Would GYM look at successful ones the same they used to look to DMOZ? Love the blog BTW.
Posted by James Simmons on April 28, 2007 at 6:31pm
Read/Write Web has the best list of vertical search engines that I've seen (http://www.readwriteweb.com/archives/top_100_alternative_search_engines_mar07.php). Regarding DMOZ, if you referring to the issue of content from the entire directory being duplicated thousands of times across the Internet, I do not think that search engines will attempt to penalize these new vertical search engines unless they are not bringing anything new to the table. Freely distributable content (e.g. DMOZ and Wikipedia) clones do not have a place on SERPs, even if the information is still valid. These sites get removed from listings because they have no authority, they are not the originator of the content, and they are basically just regurgitation. If you are asking if they (GYM) might consider vertical search engines as authorities of their domain (as many search engines have with DMOZ) then I don't doubt it. Vertical search is often (but not always) where you will find the most authoritative and informative content simply because those engines are able to dig deeper into a single topic. Let me know if I managed to not answer your question with all that ;)